The RTE emploi domicile reduction impot sponsorship team then audited all their assets, across TV, radio, and digital to present back a collaborative, integrated package that made use of the afibel gagnant voyage turquie best RTE programming and content available.
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Challenge/ Insight, in the carte cadeau fnac 50 summer of 2013 the Dominos brand team was tasked to launch a new campaign focusing on the proposition tastiest pizza in Ireland highlighting the quality and service the brand offers over its competitors via the Greatness from Domino's platform.
Nielsen data established that the TV series reached.4 of all individuals. .Every week VIP supplied unique behind the scenes footage that was uploaded to the Dominos Facebook page.Furthermore, the percentage of HWkids fans increased from 49 to 54 and engagement increased from 25.A Domino's sting preceded every play of a song on the station.2FM extended the sponsorship into radio and got massively behind the show; 2 weekly songs being played across 5 different prime time shows.Fan numbers increased by over 14 during the sponsorship period, to over 40,000 Irish fans.Submit once per commercial, and allow 48 to 72 hours for your request to be processed.Vouchers are to be used online only.Jenny Greene presented live from the o2 every Friday, transporting the excitement of the show and the audience to all 2FM listeners.Dominos fans were given the chance to win tickets to the show, with a fan after party being hosted the night of the final.Discount voucher codes cannot be redeemed against ice cream or drinks.Execution /Activation, the key to making this a fully 360 sponsorship came when RTE organised for Mindshare to meet with Phillip Kampf the producer (of VIP Productions) before the show had been filmed (or the contract been signed) so that we could all work out.Certain exclusions may apply.Gold for Best Radio Sponsorship at the 2013 Love Radio Awards.Subject to availability.However, in 2011 Dominos had moved away from TV sponsorships as they didnt offer true engagement with their target audience. .
Dominos also had a logo and click to order button on the companion smartphone app and every time the presenters discussed it the app was shown with the Domino's branding clearly visible on screen adding further value both in TV and online.
Result/Effectiveness, the show was a resounding success with over 314,000 people tuning into the final.
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